Industry Institute Interaction Cell(IIIC) functions as a forum of interaction between industries and institute through product-testing, consultancy, and research and development. Industry helps the institution by sponsoring R&D activities, involving themselves in the curriculum preparation and providing placement to deserving candidates. The testing and laboratory facilities in the college are used by the industries for their needs. The innovative ideas of the students are pooled for commercial application. The cell maintains liaison with the District Industries Centre.